Toys R Us Management Audit Essay Example | Topics and Well Written Essays - 1000 words

Toys R Us Management Audit - Essay ExampleToys R Us show cases some of the scoop up toys across the world so much so, that the Times Squ be store is a major tourist attraction for all visitors. The following paper presents a management audit of the filament store.The company is owned by a mathematical group of investors. there is a managing committee set up by the group which looks into the operations of the company. The company has interests in four major brands, viz., Toys R Us, Babies R Us, toysrus.com and Toys R Us International. individually one of them is headed by a President. Within the operations of every unit, there is a Executive ill-doing President heading the operation of every department. The structure below indicates the overall responsibilities in the company. There are also geographical heads for important regions in the organization, typically, North America. However, there are also heads for HR, product development, Sourcing, pay and so on. This mixed stru cture helps the company in focusing on its major activity in any region or place. The same is also valid for splitting the businesses vertically in basis of baby products and toys. Isolation is also done on business plan basis. The internet business has been spun rancid into a separate entity, toysrus.com.Toys R Us is one of the leading toy stores. But for its baby products, it faces heavy competition from the other major stores, viz., Wal-Mart, Target and others. But with the war intensifying, there is always a peach that Toys R Us might consider getting out of the toys business too. But then, with a bulky network of retail stores across the United States and the major part of the world, Toys R Us is competitively positioned. However, they had to absent from more than one hundred stores in the year 2004. As of date, the strategic locations that are profi knock back to the chain stores are operated. The rest are either closed or let out for other retailers. And when it is the holiday season, they certainly cash in on it by ensuring there is something different in the store. This year it is the gr fertilise(p) Toy bookDecision Making, Learning and InnovationDecision making in the company has been brisk in coming through. Whether it is to close the stores in 2004 or open new ones this season in southward Korea and Japan, the decisions have been made with clear knowledge of the market place and the future growth in mind. There has also been lessons learnt that is spread across to the decision making levels. The company itself is a learning organization and ensures that breeding about various products percolates down to the operating staff. Every one of the staff in the company burn down help a customer if there is need to in any of the toys being sold in the store. The importance for innovation in the products could be seen in a separate division that exists for the purpose.Planning & schemaFor planning and strategy, a SWOT analysis is done and the de tails are given in the table belowStrengths The company is a major special retailer for toys and baby products. Knowledge of the business, strong retail chain of over 500 stores in the US and over 600 abroad ensure that the company could suggest some of the best products. It also has a large asset base exceeding $2.9 bn.Weaknesses Competition could eat into the profits of the company by underselling them. Typically, large departmental stores like Wal-mart and Target could do that. Inability to