Global Marketing in the Context of National Environmental Issues Essay

Global Marketing in the Context of National environmental Issues - Essay ExampleFormerly known as Warburtons the Bakers, Warburtons Ltd. is a producer and distri exclusivelyor of bakery products founded by Thomas Warburton in 1876 in Bolton, the United Kingdom. Warburtons is the strongest grocery brand after Coca Cola in the UK (Nielsen, 2010). It is a family owned business selling over 2 million bakery products daily. According to the electric chair of the company, Jonathan Warburton, From the wheat we grow to the flour we select to the bread we bake, we care because our names on it. Companys yearbook return is estimated at over ? 411 million, and employs over 4,200 staff across 13 bakeries and 11 depots positioned throughout UK (IBM, 2008). Warburtons is hard investing in marketing and product development, and has recently launched a new ?8.2 million cross-media marketing motion to achieve ?1 billion revenue target through product diversification and international ventures (Ing redients Network, 2012). This piece attempts to develop a competitive and sustainable marketing strategy for expansion of Warburtons bakery product sort out to Mauritian food market, Africa. The Product Group Warburtons product group includes bread, rolls, snacks, healthy and gluten free products. The bread regeneration is suitable for vegetarians and is almost similar in nutrition and calorie content to other breads ranging between 60-90 calories per fade depending on the type of the product. However, it contains more selenium than other breads. The white bread is fortified with calcium, iron and Vitamin B and the wholemeal is rich in dietary fiber. The company is not using hydrogenated fats in any of the products. To admirer reduce the increasing sodium intake, the company has lowered the use of salts by 30%. A exculpate ingredient and nutritional information is provided on all packaging (a-Warburtons, 2012). Warburton products do not have a longer shelf life and are baked i n in-store bakeries to ensure absolute archness. To maintain freshness and quality, Warburton bread is priced quite higher than other breads. Around 95% of the best quality wheat is obtained ethically and sustainably from established sources in the UK and Canada. To maintain consistent protein levels and quality, the grown varieties are specified by the company with child(p) the products a unique taste, softness and freshness. Warburton products not only provide customers with healthy balanced diet but also ethically sound and environmentally friendly choices (b-Warburtons, 2012). The Target Market The Republic of Mauritius is located in the southeast of African continent, around 500 miles east of Madagascar. As of July 2011, the population of Mauritius was estimated at 1,286,340 with a maturement rate of 0.4% and a population density of 630 people per square Kilometer. The country is well known for its stability and racial harmony among different ethnic groups including Asians, Europeans and Africans (Republic of Mauritius, 2012). The local currency is Rupee divided into 100 cents. minimum or zero percentage of population lives below international poverty line of US$1.25 per day. deal speak Mauritian Creole, English and French. As of 2008, the total adult literacy rate was estimated at 88% (UNICEF, 2010). disrespect of being remote from world markets, Mauritius enjoys sustained economic growth and stability. From 1970 to 2008, the GDP growth was